Customer Stories
How FOBOH Brews Up Success by Automating Order Management Processes
10 Apr 2025
Segment: Manufacturer - Brewery
Agent Deployed: Alan
In the fast-paced world of craft brewing, efficiency is everything. When demand skyrockets, the last thing a business needs is to be bogged down by slow, error-prone order management.
That’s exactly the challenge this fast-growing brewery faced — until they found FOBOH.
The Challenge: A Growing Brewery Bottlenecked by Manual Orders
This brewery has quickly become a major player in the local craft beer scene. Known for its commitment to weekly limited-edition releases and a beloved core range of favourites, demand was never the issue — keeping up with it was.
The Australian Christmas and summer season means demand for craft beers is high. As this busy period approached, their order management system was running on borrowed time. Processing orders manually meant delays, errors, and a stretched-thin team.
They had two choices: expand their workforce during peak season or find a smarter way to handle orders. Enter FOBOH.
The FOBOH Fix: AI That Works Like a Pro
Rather than spending time and money hiring seasonal staff, the brewery turned to FOBOH’s AI ordering copilot, Alan.
Within just four weeks, the transformation was undeniable:
24/7 Order Processing: Alan handled orders from emails, PDFs, CSVs, and even images, cutting out tedious manual entry
Intelligent Recognition: With 280+ product names, codes, and customer profiles, Alan accurately deciphered orders, even with the occasional typo
Seamless NetSuite Integration: As orders flowed directly into NetSuite with one click,the team gained hours back every day.
Fewer Costly Errors: Alan automatically handled complex pricing, identified bonuses, converted units on the fly, and managed stock levels, speeding up fulfilment
The Bottom Line: More Time, Happier Customers
The results spoke for themselves:
70% less time spent on order management per month
85% time saved on seasonal and limited-release orders
50% of order errors slashed for happier customers and fewer costly surprises
What the Team Had to Say
A system is only as great as the results it delivers. Here’s how our customers describe their experience with FOBOH:
“FOBOH saved my life this week! Felt like a quieter week.” – Customer Relationship Officer
“We had to process 171 orders or so, and it would have been very hard without FOBOH.” – Supply Chain Manager
“FOBOH is the only successful integration we have had” – Project Lead
“I’ve been singing its praises ever since!” – Supply Chain Manager
Ready to Serve Up Efficiency?
Great food, great drinks, and great service shouldn’t be held back by bad processes.
If you’re a manufacturer or a distributor in the foodservice struggling with time-consuming, error-ridden processes, FOBOH takes the trouble off your plate so you can focus on growing your business.
Want to see FOBOH and Alan in action? Book a demo today and discover how our agents can revolutionise your business.
