Turn Up the Heat on Sales! Meet Sal, Your AI Copilot for Smarter Selling

Your sales reps are juggling a dozen spinning plates. From managing a growing portfolio of customers to chasing leads, trying to recall who just changed up their menu, and staying on top of pricing updates… it’s a lot.

In foodservice, timing is everything. Reps need to know what to pitch (and when!) sometimes before the customer even realises they need it. It’s a balancing act that directly impacts revenue, relationships, and repeat orders.

That’s where Sal comes in.

Meet Sal, your AI-powered Sales Copilot. She’s changing the game for foodservice distributors and manufacturers.

While your reps are out in the field, Sal is working in the background, transforming data into insight and serving up smarter sales strategies.

Why Old-School Sales Techniques/Processes Just Don’t Cut it Anymore

After talking with foodservice distributors and manufacturers, we’ve seen three recurring sales challenges that just keep bubbling to the surface:

• Blind spots on customer trends: Reps are expected to know what every customer wants. But without real-time visibility, they’re left guessing what’s changed, what’s trending, or what’s likely to sell.

• Missed revenue opportunities: Without intelligent product suggestions or proactive prompts, it’s easy to miss high-margin cross-sells, upsells, or smart substitutions.

• Churn risks go unnoticed: Subtle shifts in ordering behaviour are easy to miss. By the time a customer goes quiet, it’s already too late.

These don’t just impact sales, they raise cost-to-serve, slow stock movement, and shrink your margins.

AI Sales Tools are Rewriting the Playbook

Modern sales teams need modern support. That doesn’t mean replacing your reps — it means supercharging them!

Sal works behind the scenes to surface real-time, actionable insights from both your internal systems and external signals and data sources. She’s designed for the hustle of foodservice, giving your reps the upper hand in every conversation. She does the heavy lifting on data, so your reps can double down on what they do best: selling, building trust, and driving value.

Here’s how AI Sales Tools like Sal can transform foodservice selling:

She’s Always in the Know

Sal is always on. She’s busy scanning the web, picking up on menu changes, trending products, and subtle shifts in customer demand before your reps even hit the road. That intel? It flows straight to your team, fuelling smarter convos and deeper customer insights.

Sal turns intel into action so your reps bring the goods. No guesswork, no shots in the dark — just smart, timely outreach that lands

Turn Data into Sales Growth

Sal transforms your internal data (order history, inventory levels, margin insights) and external signals (market shifts, seasonality, competitor trends) into high-impact sales actions — in real-time.

She’ll help your team:

• Sub smartly: Need to swap out a discontinued SKU or an out of stock product? Sal suggests the perfect substitute, tailored to the customer’s buying habits.

• Clear surplus: Got excess inventory? Sal identifies who’s most likely to buy it and suggests the pricing sweet spot.

• Boost basket sizes: Sal recommends add-ons that actually make sense — no random upsells here.

Think of it as sales intuition, but backed by data and always on.

Keep More Customers, Win More Prospects

Sal doesn’t just help you sell better, she helps you sell smarter by generating notifications for prospects and potential churn risks.

With proactive alerts for at-risk accounts, she flags churn signals early. That way, your team can jump in with just the right touchpoint before a customer slips away.

And on the flip side, she identifies high-value prospects who are ripe for a call — not just based on lead scores, but on real-time buying signals.

Supercharge Your Sales Team

Just like Alan has transformed order management, Sal is here to supercharge your sales force, making your team unstoppable. This means: 

• Less admin, more action: With Sal analysing data, surfacing pricing recommendations, and detecting churn risks, your reps can focus on what actually drives revenue: meaningful conversations and strategic selling.

• Smarter workflows, better margins: The result? More stock moving faster, stronger relationships, and a sales process that’s proactive, not reactive.

Ready to See What Smarter Selling Looks Like?

Sal’s already done her homework — and she’s hungry to help.

If you’re ready to power up your sales force, grow revenue, and take the guesswork out of selling, let's chat.